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Welcome to the new, warmer, and bolder Witco! 

15 June 2022 Chinmayee Naik

Witco is an all-in-one app for life at work, currently used by over 20,000 users across the world. After changing our name from MonBuilding to Witco in 2021 to enable our international expansion, it was high time we introduced a new visual identity that fits the company’s next phase of growth.

As a daily companion of employees and coworkers, we always want to make sure Witco makes their life smoother and more productive. So for Witco’s identity, we’ve partnered with design superstars KOTO to create a brand that feels warm, friendly, and bold, to mirror the purpose and scale of our mission.

This evolution symbolizes our optimistic vision of the future of work, one that is focused on the most critical asset of any company: its people.

It’s been an incredible 6 years since the launch of Witco! We’ve had the opportunity to work with so many fascinating people and clients, we’ve accompanied companies, coworking spaces, and commercial real estate to elevate their workplace experience and thrive in a competitive world.

People’s expectations about the workplace have changed, it is more about workplace experience, hybrid working, and well-being. Any hurdle in our workday can impact our ability to be productive.

This is where we come in. Our work experience and office management platform connects the dots between people, purpose, place and process, so that teams can come together and make great work happen.

“Working models, as we know them, have become obsolete. As the business leaders around the world begin to rethink how to transform employee experience and upgrade the potential of their workspaces, Witco wanted to lead the charge in this next chapter,” explains founder/CEO, Eliane Lugassy.

“The new ways of working are gearing towards putting employees back at the center of it all. We wanted to embody that change. Therefore, we are thrilled to present the all-new brand identity that manifests our hopeful, people-centric vision of the future of work,” she elaborates.

What has changed?

You’re going to notice some interesting changes around here. We have a refined logo, a warmer color palette, cozy fills and funky illustrations that make the brand more human.

What hasn’t changed?

Our new branding is an extension of the things we already stand for: frictionless workdays, encouraged collaboration, and human connections.

We are on a mission to help companies unlock the full potential of their employees and improve their lives in the workplace.

The time is NOW to start building the digital infrastructure for your organization, innovating in HR policies, facilitating hybrid work, and elevating your employee experience.

Get started on future-proofing your business with Witco!

Book a demo with us today!
digital workplace employee experience future of work people-centric rebranding
What is a hybrid workplace?20 April 2022
Quality of Work Life: A luxury or a necessity?30 June 2022

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At Witco, we want to create a new and improved tenant experience, at work and at home.
We share some of our thoughts on these related issues in our blog.

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